EXAMPLE WRITTEN VISITOR SURVEY

This would be a self-completed questionnaire, handed personally to one guest in each party, for return anonymously in an envelope or at a depository location before departure. This type of survey will work best at a lodging facility or some other location where guests stay for a duration of time longer than several hours.

Thank you for taking the time to complete this brief survey. Your answers are important to us and will help us improve future guest service. Please answer by checking the box or writing in the spaces provided. When finished, please place your survey form ________. Thank you very much!

1. What is the primary reason for your visit?

□ Business

□ Vacation

□ Visiting friends or family

□ Other:________________________

2. About how often do you visit/stay/eat here?

□ Three or more times a year

□ Once a year

□ Less often

□ This is my first time

3. What was the main method of transportation you used to get here?

□ Car □ Train □ Plane □ Bus □ Other

4. Did you plan to come here? □

decided during your trip? □

stopped when you saw us? □

5. How did you find out about us?

□ TV ad □ newspaper ad □ magazine ad □ radio ad □ friend/relative

□ travel/visitor guide □ business colleague □ happened to stop by

6. Have you found things to do and see during your trip?

□ plenty, some left for next time

□ enough for a good vacation

□ sometimes short of things in bad weather

□ sometimes short of evening activities

□ not really enough

7. What other things did you do while you were in the area?

□ ate at a restaurant □ bought fuel

□ shopping □ attended an event/festival:______________

□ visited museums □ visited art galleries

□ sightseeing □ hiking

□ canoeing/kayaking □ antiquing

□ swimming □ skiing

□ fishing □ golfing

□ snowmobiling □ boating

*etc. – personalize this question depending upon your location and available activities

8. What were the three highlights of your stay?

1)______________________________________________________

2)______________________________________________________

3)______________________________________________________

9. Please describe anything we could do to improve your stay.

___________________________________________________________

___________________________________________________________

___________________________________________________________

10. How does this area/hotel/attraction, etc. compare with others you’ve visited?

□ This area (hotel, etc.) has a lot more things to do (more amenities, etc.)

□ This area (hotel, etc.) has somewhat more things to do (amenities, etc.)

□ This area (hotel, etc.) has about the same amount of ______

□ This area (hotel, etc.) has somewhat less ___________

□ This area (hotel, etc.) has a lot less _________________

11. Are you:

□ male □ female

□ employed outside the home □ homemaker/volunteer □ retired □ student

12. How many members in your traveling party? _____________

13. Your traveling party is:

□ all adults □ adults and children

14. Where do you live?

Country:_____________________

State/Province:________________

Zip code/postal code:___________

Thank you for your help. We hope you enjoy your trip and will come back again!